Femi OlajigaHow To Create An Effective Digital Marketing PlanWhat needs fixing is the question (or issue) that triggers marketing planning. When a business owner or marketing leader realises that…4 min read·Apr 24, 2024----
Femi OlajigaSEO Interview Questions To AskMost business leaders looking to hire an SEO manager, consultant or agency do not have the subject matter expertise needed to choose the…4 min read·Jun 19, 2021----
Femi OlajigaKey Performance Indicators in SEOImportant Key Performance Indicators In Search Engine Optimization (SEO)3 min read·Jun 17, 2021----
Femi OlajigaHow to Implement Scrum in The Context Of MarketingScrum in the context of the work by Professor Hirotaka Takeuchi and Professor Ikujiro Nonaka13 min read·Mar 17, 2018----
Femi OlajigaAgile for Non-IT Teams?Before we start it is important to highlight that agile started in technical teams (software) but has been proven to work across teams in…3 min read·Mar 16, 2017----
Femi OlajigaApplying Scrum in Non-IT Teams?Although Scrum had been in existence long before 2001, Jeff Sutherland and Ken Schwaber were the two individuals who pioneered and…5 min read·Mar 16, 2017----
Femi OlajigaSuggested reading for Agile marketing teamsRecently I was asked to recommend my ‘best books’ for marketing teams looking to adopt agile ways of working. As you are probably already…4 min read·Mar 16, 2017----
Femi OlajigaPrinciples of Agile Marketing ExplainedHaving been successful in IT software development over the past couple of decades, Agile (Scrum) principles are slowly entering the…8 min read·Mar 16, 2017----